Ivan Palafox

A dynamic and entrepreneurial GoHighLevel (GHL) Specialist and Co-Founder with over 7 years of experience in designing and implementing high-converting sales funnels and sophisticated automation systems. Proven ability to drive business growth from the ground up, manage end-to-end client onboarding, and architect complex GHL solutions including sub-account configuration, snapshot deployment, and multi-channel marketing campaigns. Seeking to apply deep technical expertise and a strategic mindset to help a forward-thinking company achieve its client success and revenue goals.

Co-Founder & GHL Architect

Prosper Flow | Remote | Aug 2022 – Present

• Co-founded and scaled a marketing automation agency, acquiring and managing a portfolio of 20+ clients within the first two years.
• Architected and deployed comprehensive GoHighLevel solutions, including custom snapshots and white-labeled sub-accounts, which increased client retention by 60%.
• Engineered complex automation workflows that integrated sales pipelines, calendars, and marketing campaigns (SMS/Email), leading to an average 40% increase in lead conversion rates for clients.
• Led client strategy and onboarding sessions, translating business needs into technical GHL implementation plans and providing hands-on training to ensure successful user adoption.

Sales Funnel & Automation Specialist

Freelance / Self-Employed | Remote | Jan 2017 – Present

• Designed, built, and optimized over 100 high-performing sales and marketing funnels for clients across various industries using platforms like GoHighLevel and ClickFunnels.
• Implemented robust lead nurturing sequences and automated follow-up campaigns that generated a collective 250%+ ROI for clients.
• Served as the primary technical consultant for GHL setup, migration, and optimization, ensuring seamless integration with third-party tools via Zapier and webhooks.
• Provided ongoing support and training to clients, empowering them to manage their systems effectively and troubleshoot minor issues independently.

GoHighLevel Certified Professional| GoHighLevel Academy | Issued 2021

Continuous professional development in digital marketing, sales funnel optimization, and business automation through online courses and industry workshops.